Nanostring
Branding, Illustration, Visual Design
Summary
Before reworking the Nanostring brand and marketing materials, the website & brand design system was in bad shape. The style was outdated, there was a lot of demand for more collateral, and no processes in sight. Bad stock photos were rampant.
I lead the brand redesign & the new design language, which included a new color palette, fonts, icons and illustration library.
Brand Redesign
While leading the design rebranding effort, our goals were:
- Expand artwork library to illustrations & iconography
- Create a design system for all collateral
- Redesign the sub-brands under Nanostring, including Prosigna, PanCancer and nCounter
- Build an internal design agency with faster turnaround
- Complete design documentation & reviews
